Learn the Plays

Understand how the dealership wants each opportunity handled, from inbound phone calls and internet leads to showroom customers and appointments.

Run the Process

Follow clear word tracks, daily expectations, and customer-handling steps so the entire team works from the same playbook.

Know the Score

Use individual and team scorecards to measure activity, accountability, lead handling, appointment setting, and how well the plays are being executed.

About Winning at Selling Cars Playbook

Winning at Selling Cars Playbook is a dealership training course built to get salespeople, BDC reps, and managers on the same page. You’ll learn the core plays, word tracks, and expectations for handling phone calls, internet leads, showroom customers, and manager assists. The course also connects training to accountability through scorecards, helping each team member understand what is expected, how performance is measured, and what winning looks like every day.

Training That Connects to Accountability

Great dealerships do not rely on everyone winging it. They define the plays, train the team, and measure execution. This course introduces the standards, habits, and scorecard expectations designed to help every team member handle opportunities with more consistency, urgency, and purpose.

What you'll learn

3 Chapters · 9 Lessons

    1. (Included in full purchase)

      The Playbook - Introduction

    2. (Included in full purchase)

      Playbook Introduction Quiz

    1. (Included in full purchase)

      The Phone Pop 5

    2. (Included in full purchase)

      The Phone Pop 5 Quiz

    3. (Included in full purchase)

      The Phone Pop 5 - Part Two

    4. (Included in full purchase)

      Go With The Flow

    1. (Included in full purchase)

      Trade Talk

    2. (Included in full purchase)

      Earn It! The Appt

    3. (Included in full purchase)

      Winning Word Tracks

Ready to Run the Play?

Complete the lessons, pass the quizzes, and learn the sales process designed to create consistency, accountability, stronger appointments, and more opportunities to sell cars.

Start Winning